The study also explored whether adenoma diagnosis might represent a ‘teachable moment’ (Lawson and Flockie, 2009), and how this moment might be better utilised as a prevention opportunity. Prospective participants aged 50–74 and living within Tayside, Scotland, who had undergone adenoma removal within the last three months were identified retrospectively from hospital records and invited to participate in a focus group. All patients were advised of the study through a letter of introduction sent by the colorectal nurse specialist responsible for screening. This letter was then followed two weeks later by a written

invitation from the research team. Those interested were telephone screened for BMI (> 25 kg/m2) and availability. Recruitment Vemurafenib manufacturer MAPK Inhibitor Library was from a mix of urban and rural populations and a range of social backgrounds, as assessed by the Scottish Index of Multiple Deprivation (SIMD) which defines deprivation at the postcode level on the basis of income, employment, health, education, skills, housing, geographical access and crime (Scottish Government,

2009). Written informed consent was obtained prior to the focus groups. A discussion guide was developed containing open-ended questions around key areas including experiences of adenoma diagnosis and treatment, understanding of adenoma and its relationship to lifestyle and disease, and how participants

would feel about being offered advice and support for making behaviour changes, particularly in relation to healthy eating, physical activity and weight loss. Focus groups were moderated by an experienced researcher and digitally audio-recorded with participants’ consent. Recorded discussions were transcribed and a thematic analysis was conducted. The approach drew on both the deductive and inductive approaches to thematic analysis (Braun and Clarke, 2006): themes relating to the pre-specified research questions (for example, attitudes towards receiving lifestyle advice) were actively sought in the data, whilst further themes to evolved from the coding process itself (for example, the perceived contradiction between receiving an all-clear message during screening and then being offered advice for lifestyle change). Ethical approval was given by NHS Tayside’s Committee on Medical Research Ethics. In total, 135 men and women were invited to take part. CRC screening nurses provided a list of the most recent 105 eligible participants, 31 females and 74 males, of whom 8 females and 22 males agreed to be contacted. A further 30 were subsequently invited, including purposive over-sampling of females to improve representation of women in the study. Of these 135, 38 agreed to be contacted.